You would probably be amazed to discover how many people start internet businesses that they really don’t care about. Many of them fell for the hype – the make-a-million promises that network marketing companies in specific made famous. I joined Nu-skin back in the early 90’s, and while I had fun with that (a lot!) – and later, Herbalife – it was all up to me. They make it sound simple, but it’s like any business – hard work. Think about it. If it was easy, everybody would be doing it. (p.s. I love their products still, you should try them)

As you will read later, networking marketing is a legitimate marketing strategy, so this is not a jab at it. The point that is being made concerns doing something you care deeply about. Actually, you need to have a passion for your product and your business. I love internet marketing.

Here’s a story for you. There was a woman who really wanted to start an online business. She was not good at cold sales calls and didn’t even want try selling. But one day she came across a well-known company looking for sales associates to add to an online network marketing organization. She read the hype and the pitch sounded too good to pass up.

What happened next is typical.

They would help get the business set up, match her up with a mentor, show her how to do marketing, assist with product delivery and so much more.

But what they couldn’t do was make the customer contacts. The products included weight loss and nutritional supplements. To make money you had to enjoy working with people, listening to their health issues, and promote products. She also had to find other people willing to sell for her. She had never personally used the products. She just wanted to make money.

Can you guess what happened? The lady was unable to sell products either online or offline because

1) she despised cold selling, and

2) she was in it for the money and not because she really believed in the products.

When trying to sell the products, she would imply they were a waste of money.

Remember the law of attraction teaches that you attract what you think. If you don’t really believe in your product or your business then you are going to send that vibration to others. They will pick up on the negative attitude, the lack of commitment and the lack of enthusiasm and return the same. You get what you think.

Here’s a question for you to think about.

If you had a million dollars sitting in the bank right now in an account with your name on it, what would you be doing for a living? If you did not have to worry about money and could do whatever you want, what would it be?

Your answer tells you where your passions lay.

What you need to do is trust yourself to succeed.  That doesn’t mean you have to throw your current business out the window and start over again. But it does mean you need to find a way to fulfill your passions. In the case of the woman trying to sell nutritional products, she changed course. Instead of selling products she had no passion for she started a freelance writing business because writing is her passion. But she also started a motivational blog and pointed out the benefits of the nutritional products and attracted new customers without being forced to do cold call selling.

There is an old expression that says, “What man can conceive, he can achieve.” Now there is a positive statement! Conceive your passion in life and then achieve your goals.  If you tell yourself that you cannot do what you really want to do then you won’t.

There will always be a reason to procrastinate and continue doing what you don’t love.


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.