PAY PER CLICK profit magnets

Why PPC Marketing Is The Profit Magnet For Your Business

When I think about the many opportunities that exist in internet marketing for brand visibility / lift, web traffic increase, search engine optimization, banner advertising, lead generation, landing page testing, content / copy testing, banner testing, funnel (e-commerce) testing, social media, customer engagement and building your email list (follow-up marketing) … and with an awesome…

Continue Reading →

Your Adwords Account Scam-Banned By Google? Here is Why.

24 hours a day, when you are awake and sleeping – both software and humans at Google are working to figure out if you are scamming Google with your Adwords account(s). The results can be devastating. The software and related systems scan information – from ads, webpages, links and much more — while hundreds of…

Continue Reading →

Is Competitive Spying Cool? Survey says…

In the book Art of War we can read about military strategies in the late sixth century BC. Quotes and references to this book has been (over) used for strategic business thinking many times since then. It’s interesting to draw parallels from ancient times to current. Whether you agree or not, the first chapter covers laying the plan, and…

Continue Reading →

How To Setup Google Adwords Conversion Tracking In 5 Easy Steps

Most clients I come across that has done “some” Adwords Pay Per Click (PPC), have lots of questions about it, since it’s not working for them. And, with Google Adwords new options, tools and strategies (more competitive marketplaces) – answers get more complex too. We use a checklist, and when we ask about targeting, display…

Continue Reading →

5 B2B Business PPC Insights You Should Know For 2011

Image via Wikipedia Pay Per Click is awesome. Previously, I talked about how PPC can be a profit magnet for your business. One of the main reasons for that is that you can validate your research and marketing strategies very quickly. SEO is very important, and must be part of your online marketing strategy, but…

Continue Reading →

Take 15 Free PPC Lessons For Google Adwords

Is Google Adwords too difficult to use? But, you need it to build your online business? Outside of taking the time to learn (first), apply (second), stay up to date with all changes (third), and ongoing testing processes and tools (ongoing) – are you relegated to outsourcing the entire Adwords campaign management? The new updated…

Continue Reading →

How To Get Better CTR (click-through) on Google Adwords

When running campaigns on Google Adwords, the higher the click-through rates are — the better. It impacts traffic, quality scores and overall engagement. You are rewarded for having better action and through-put. You win, and Google wins (charging you for those clicks). While ongoing testing and tuning is part of any marketers love (or nightmare)…

Continue Reading →

The Beginner's Guide To Pay Per Click Marketing

As you have read many of the posts in this blog, you have learned that you can structure your site in a search engine friendly way, use SEO, and to build links for authority, trust and traffic. You also must be social (media) and write blog posts without paying for the results. However, this is…

Continue Reading →

Who Invented Money?

Money! Love it or hate it, it’s a cultural-socio factor in all modern economies. But where did money come from, when was money invented – and how has it become such a force in society? The history of money is long and complicated – and incredibly interesting – but here are the basics. I believe…

Continue Reading →

Bing-Yahoo PPC: Start Your New Pay Per Click Here.

Image via CrunchBase The initial rumblings, and then – the subsequent confirmation of Bing serving Yahoo’s search results is old news. And, as expected, the relationship has been tightened across not only organic results (already in place), but now pay per click (PPC). This latest news should concern you, – in a positive way. Bing’s…

Continue Reading →

Last updated by at .

Page 1 of 2