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How To Get Better CTR (click-through) on Google Adwords

When running campaigns on Google Adwords, the higher the click-through rates are -- the better. It impacts traffic, quality scores and overall engagement. You are rewarded for having better action

The Beginner's Guide To Pay Per Click Marketing

As you have read many of the posts in this blog, you have learned that you can structure your site in a search engine friendly way, use SEO, and to

Who Invented Money?

Money! Love it or hate it, it’s a cultural-socio factor in all modern economies. But where did money come from, when was money invented - and how has it become such a

Bing-Yahoo PPC: Start Your New Pay Per Click Here.

Image via CrunchBase The initial rumblings, and then - the subsequent confirmation of Bing serving Yahoo's search results is old news. And, as expected, the relationship has been tightened

How To Give Your Adwords PPC a Massive Boost: Try These 3 Easy Ways

Image by toprankonlinemarketing via Flickr PPC - Pay Per Click - the advertising model where you get charged each time someone clicks on your ad, is one of

PPC In A Different World is Not Pay Per Click But Just As Important

Image by agirregabiria via Flickr The definition of PPC in search marketing circles is "Pay Per Click" - which is an advertising model, wherein a website and owner

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