There’s an ongoing debate about what background is best suited for SEO: tech or marketing. Turns out the answer is in this post.
But, with the increasingly competitive marketplaces, it’s important that you keep up with the times.
What’s the best way get SEO under your belt?
The best way to learn SEO is, as Nike likes to say, “just do it.” (from my friend Jill Whalen).
Sure, there are a million conferences, books and classes being pitched everywhere.
You can sign up for them all, but if at the end of the day you don’t simply roll up your sleeves and see what works for your site and what doesn’t, then what’s the point?
There are always new things to learn, of course, but once your site is in relatively good shape, there’s no need to sit and tweak it every day. Sure, continue to build / get links, provide good info for your users, but no need to make drastic changes just because you think the search engines might like it.
So, go do it (and buy my SEO book too)