LinkedIn is a social network for business professionals. It has become the go-to network for business owners, job seekers and much more.

Check out these statistics for LinkedIn:

  • 313 million members in over 200 countries
  • Professionals joining at a rate of 2 new members per second

If you want more leads and prospects for your business, LinkedIn organic outreach should be considered (this post will not cover LinkedIn Advertising, which is their PPC/CPM ad platform).

This is the low-tech and free way of attracting the right customers and prospecting for your business.

7 Ways To Get Leads From LinkedIn

Watch the video in detail on how to get leads from Linkedin and for free:

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STEP 1: Visit to get full access and select tab (top). Depending on need, LinkedIn Premium and Business Plus is good to start. You’ll also have an opportunity to select a background image for further
branding and engagement.

STEP 2: Search for groups, and look for other existing members that you are connected with. Join groups in your related markets, and/or areas of interest and people you would like to connect with.
Once approved to join, read posts, add value and start connecting. Now the fun begins!

STEP 3: Under Interests (top navigation), select “Groups”, and you’ll see your existing and new groups that you may have joined. Select one to begin.

STEP 4: Select the navigation link that says “Members”

STEP 5: Search for a title. I’ll try ‘VP of Marketing’.

STEP 6: The key is now to look for professionals in your 2nd layer of network. I’ll pick this person.

STEP 7: Click the little blue link in the listing that says “Send message”. (Check the persons profile first, and make sure it’s somebody that you can help or want to engage with. Spamming willy-nilly is not a good option).

A friendly approach and information that educates and creates interest is best. Don’t just send an email with “Hey, 20% off if you buy now…”. The LinkedIn system watches every move, and you don’t want to get “tagged” as
a spammer.

There are other features that you may be interested in, but we’re not covering that here today.

Now starting working your magic, be kind and continue to dig for gold!

Here is my article on LinkedIn Connection Building on SocialMediaExaminer. Read this.


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Entrepreneur Magazine says Jon Rognerud is one of the most sought-after Digital Marketing Experts. His clients extend from high-end brands and middle-tier businesses in both B2B and B2C. His SEO website optimization book, "The Ultimate Guide to Optimizing Your Website" from Entrepreneur Press is in bookstores now.